ULTRA PROVIDES EDUCATION & OPPORTUNITY

Unlike most NIL initiatives, ULTRA will be partnering with community businesses to provide educational opportunities for UL student-athletes like personal branding and financial and legal literacy. 

With ULTRA, UL will be able to position itself for better recruitment, improved retention, and increased community engagement – exceeding the standards set by other universities throughout the country. The new initiative is another example of UL remaining a competitive force on and off the athletic fields and courts.