One of the first and best brand education and NIL opportunities in the country. Positioning Louisiana as one of the top programs in the NCAA.
Unlike most NIL initiatives, ULTRA will be partnering with community businesses to provide educational opportunities for UL student-athletes like personal branding and financial and legal literacy.
With ULTRA, UL will be able to position itself for better recruitment, improved retention, and increased community engagement – exceeding the standards set by other universities throughout the country. The new initiative is another example of UL remaining a competitive force on and off the athletic fields and courts.
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